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BizHack Fundamentals of Digital Marketing
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Starts March 5, 2018
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12-week course on lead generation for small businesses and entrepreneurs. Classes held on Monday evenings from 6:30 pm to 9 pm at CIC Miami.

Google AdWords for the Win
Two Half-Day Sessions
Midtown Miami
August 8th and August 22nd
Google Adwords Workshop
Held on August 8th and August 22nd
From 8 a.m. to 12 p.m.
In Midtown Miami
$
375
Bonus: Everyone who attends will get $100 credit in AdWords!

These two half-day sessions will introduce participants to the key concepts and implementation strategies required for the successful advertising on Google AdWords.
  • Learn the important aspects of Search Engine Marketing and how they apply to your business
  • Understand how to create Ads that produce leads and comply with Google's Ad policies
  • Learn how to use Google's keyword planner tool
  • Learn how to manage a campaign in Adwords

Seating is limited.
What will you learn?

  • Get familiar with the current digital marketing landscape and key Search Engine Marketing concepts like Keywords Research, Matching Types, Quality Score and Key Performance Indicators (KPIs).

  • Understanding the relationship between Keyword Strategy and their AdWords Account structure. We will help you get comfortable writing High-Quality Text Ads in compliance with Google Ad Policies for desktop and mobile platforms. We will also help you develop a basic understanding of the other types of ads offered by the Google Platform.




  • Use Google's Keyword Planner tool to do keyword research, dive into long tail keyword targeting, language and location targeting, and placement targeting.

  • Learn how to set and manage bids and budgets for multiple Google AdWords Campaigns.





Workshop Logistics:
Address:
CIC Miami
1951 NW 7th Avenue, Suite 600
Miami, FL 33136

It's the six-story building on the southeast corner of Northwest 7th Avenue and Northwest 20th Street.

Parking:
We recommend the $5 valet parking.
There is also a gated parking lot just south of the building. The parking lot has entrances on both the east side of the 1900 block of NW 7th Avenue and the south side of the 600 block of NW 20th Street.

Classroom Location:
The course will be held in the Amazon Room on the 6th Floor. Take the elevator to the sixth floor, the Amazon room is the glass-walled conference room located just outside of the elevator. If you have any trouble finding the classroom, just ask the nice folks at the CIC welcome desk in the 6thfloor lobby.

BizHack By the Numbers
We have been teaching Miami's top businesspeople since 2015
200

South Florida businesses trained
+70%

Average increase in ROI on digital ads as a result of taking BizHack intensives
97%

Percent of participants rating BizHack trainings "Good" or "Excellent"
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